Airdrops are dead… Is something we often hear from the industry. Whether they’re users looking for the next crypto airdrop that will make them rich. Or companies looking for large sums of capital in the Airdrop Alert community. Both sides of the coin don’t get what they’re looking for.
Does that mean the days of giveaway campaigns are over?
Hell no! It just means the industry’s developing.
In the example above, both the user and the company have unrealistic expectations that lead to disappointment. The truth is: you don’t get rich from freebies and you don’t find big capital in an audience looking for free stuff.
Fortunately, we have seen the airdrop industry mature over the past year, and here are some top examples of how airdrop campaigns are still relevant in 2021.
6 Effective ways to launch Airdrops in 2021
1] Holdlers Airdrops. (Spark)
Back to the base of the air drops. In the beginning there was only Bitcoin. Only a few years later, in 2011, the first altcoins such as Litecoin were launched. But after the launch of Ethereum in 2015, the real alto season started.
With limited interest from the general public, the new crypto coins had to find a way to reach the current owners of BTC and others. What better way to reach the current crypto enthusiasts by giving them a new coin?
This is how the early airdrops of Stellar, OMG (formerly OmiseGo) and Byteball worked. And today we see that this is still a very effective way with the Spark airdrop for Ripple (XRP) holders.
After the announcement was published, the Google search results in Google went up and the price of XRP increased by 123% in 30 days. We will have to see what it does to the price after the airdrop distribution. However, it is clear to see that this kind of campaigns create the desired brand awareness and community that the Flare Network (Spark) team is looking for.
2] Government Airdrops are here!
The very first crypto airdrop was Auroracoin. In 2014 this project gave away free coins to all citizens of Iceland and failed miserably.
At the end of 2018, President Maduro of Venezuela announced the launch of his own cryptocurrency Petro, including a drop if you sign up on their platform to claim it. The exchange also made it possible to trade with other crypto circles, leading to the conviction that Venezuela was targeting its own citizens to successfully launch the platform.